Customers deserve to know your company, and the first impression is always critical. Most business owners believe that having good exterior signage is enough to create interest, and while that’s not entirely untrue, businesses also need to consider the right kind of interior signage. Companies like Magnify Signs have a wide range of ADA-compliant signage (which is a must), but before you take the leap and look for options, here are some of the aspects worth knowing.
Think of your brand
Interior signage should be all about extending the image of your brand rather than simply using attractive signs. Make sure that whatever you choose is a reflection of what your brand and business stand for. Coordinating your signage with company logo or font is the best way to go ahead, and we recommend that you check with the marketing team of your company to get a few ideas.
Consider all options
From acrylic signage to aluminum ones, there are diverse kinds of interior signage out there, and you need to find what works better for selective parts and premises of your business. For instance, the main signage that represents your business at the entrance has to be huge, stylish and quick to spot, while for other parts and departments of the office, you can go easy with quality and design.
Don’t overdo it
A lot of businesses end up spending huge on interior signage, often forgetting the fact that these signs will be used within the premises and don’t require as much investment, but more of style. Ensure that you use only the required number of signage and displays. What’s more critical in that context is where and how the signs are used, because you want people to find information and brand details, but not get bored by it.
Check the smaller things
The position and mounting of signage are other aspects to take note. Check with the company you have selected to know if they can offer some assistance on how to make interior signs appear and look more professional, and they will be able to guide you with the mounting and types of signage materials that you can consider.
Interior signage can cost quite a bit, so don’t shy away from getting an estimate. Think of this as an investment for the long run, because you wouldn’t be replacing these signs at least for two years, and therefore, spending a little more than your budget is not a bad idea.